Yesterday Sketchers released a statement saying they would reimburse millions of Americans who bought their Shape Up shoes. Their original claim of helping people lose weight, strengthening and toning buttocks, legs and abdominal muscles, along with citing that a "clinical study" supported the claims has all been found false. As a fitness professional, it still baffles me how Americans can believe in a shoe built like a rocker that could actually create firmer thighs. During the past few years of speaking to different shoe industry people, I became aware of the actual results from these shoes; very large ankles and whole lot of hip problems.
I had clients and friends alike who have looked me in the eye and told me they wouldn't have to do as many squats thanks to those shoes. I am now wondering if I could get in on the legal assault being brought on Skechers. I lost a lot of revenue and business to the people who "actually" thought these things could replace traditional workouts.
I call these kinds of products and gadgets, that are out in the industry to replace hard work, "chump chum". Just like sharks in a feeding frenzy, when bait is thrown into the water we chomp at the opportunity to find the "quick results". I find it fascinating that Americans cannot believe in their government, the state of their schools, the banks, other Americans or the shrinking middle-class; but will put all their faith in a tiny little pill that will make them lose 25 pounds and be happier all at the same time.
The cynicism in America is so upside down, wouldn't it be great if everybody believed that hard work paid off. Shouldn't we know that the best things in life will require some definite investment on our part. I think it's so fascinating that there are executives and board rooms all across America selling this crap to Americans.
All the while smiling because they know in their hearts that that these products don't work and you the consumer will buy it for the "quick fix". Americans wake up!!! People are getting rich on your inability to discern healthy lifestyles with putting in the hard work. It's not rocket science!!! Maybe I sound jealous that I didn't think of a supplement, pill or product that I could sell you that would help you get quick results. No that is not it, in fact I've spent the last 20 years trying to sell the truth and believe me it doesn't pay half as well as these other "things". One thing I do know to be true, the clients that have worked with me have been able to keep their weight off, be more confident and live healthier lives. To me, that investment in the future is so much more important than a small return in the quick immediate future.
Here's another news flash, if a supplement company offers cars, expensive vacations and other gifts to the people who sign up new dealers of the product...maybe it's not about the product and more about the company and of course-- the money. For me it's about more, I care deeply about everyone on this journey and what's unfortunate is I'm having to undo all the damage that's been done by quick fix products. It makes me sad to know that many people are preempting a healthy, happy life because they believe the magic pill or product will work. And when it doesn't, people decide never to try anything again. As Americans get smarter, we get fatter. Does that sound like the kind of future you want? As we know more about obesity, it is important that we make smarter choices for our future. We should invest in the things that will last and that we know consistently will work. I'm asking all of you to make a conscious effort and stand up and put these people out of business. They are actually praying on your weakness and need for instant gratification. Don't stand in the line to purchase that package of fat soluble pills or sprinkle powder that you can put on your hamburgers and french fries. Those things are not going to make you eat healthier. Start investing in things like a gym membership, a personal trainer, a dietitian, or healthy fruits and vegetables. Keep your money away from the gimmicks and the people who are using you to get BMW's and live richer lives. You deserve better and you can have better. Put your hope in what you know works....yourself and your abilities!! You can have success!
